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IPTV: How It Is Changing the Sports Broadcasting Industry
Watching your favorite sporting event used to mean only two things: buying tickets to watch the game live and waiting for it to be televised. Things have changed today as sports fans now have a better option in the form of IPTV or Internet Protocol Television.
IPTV is a broadcasting method that makes use of internet lines to deliver video feeds. It does not depend on a browser to function. Instead, an IPTV provider connects a set-top box to your television so you can watch videos. The videos are provided to you online and in real time. The only important requirement for you to enjoy the IPTV service is a high speed internet connection (specifically high bandwidth broadband).
How IPTV works
To receive IPTV content, you need a set-top box or an IPTV box. This box is connected to your TV source or internet line/broadband. The box receives packets which it reassembles so that the video stream is decoded into an acceptable format.
The setup box is like the menu or foundation of what a viewer wants. An “operator” gets content from producers and broadcasters and this is what is converted to the IPTV video format.
A high-speed Internet connection is essential to ensure that the packages are received without interruption or delay.
What it can offer Sports fans and broadcasters
In the past, it was quite difficult to follow a game’s progress if you’re stuck in traffic or inundated with tons of paperwork at the office. Today, IPTV has made it possible for sports broadcasters to deliver games anytime, anywhere. Viewers are given three options for how they want the content delivered to them. Linear or Broadcast TV allows for live streaming of games and sporting events. VoD or Video on Demand allows users to choose what they want to watch and how they want to watch it. They can pause, fast forward or rewind the video. This way, they are sure to capture every breathtaking moment of their favorite sports game. IPTV users can also choose to use their personal video recorders when there is a match or sporting event that they want to record.
Here are other IPTV benefits that both sports fans and broadcasters can enjoy:
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IPTV broadcasts are in high-definition, so it is definitely a higher quality experience compared to traditional TV viewing technologies.
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Unlike satellite TV, IPTV is not easily affected by storms and other similar weather disturbances. For sports broadcasting, this means uninterrupted delivery of sporting events in the easiest way. For sports fans, this equates to unparalleled excitement when watching their favorite sporting events.
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Greater interactivity compared to traditional TV means users can control which programs to watch and even when to watch them (via VoD).
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Viewers are more into the program or game because of the interactivity feature. For example: they can use their remote control to vote for their favorite player in the game. IPTV allows them to be a part of the most important sporting events.
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Sports fans can use the camera selection feature when watching games or events. This provides a more personalized way to watch videos.
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For sports broadcasters, it becomes easier and more convenient to stream live games, matches and events. IPTV also provides more opportunities for lesser-known sports such as kayaking and sculling to be exposed to the public.
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Sports teams and broadcasters can also use the medium for additional revenue and fan reach through advertising and promotions. Broadcasters can even dedicate a channel to a particular sport – like mountain biking or rugby. Football and sports stadiums in the UK are now using IPTV to bring games to a larger audience when and as they happen.
IPTV also works on smartphones, iPods and personal computers. Due to this, sports broadcasts are ensured wider exposure and fans get uninterrupted viewing of video content coming from different parts of the world.
Conclusion
Internet Protocol Television has made sports broadcasting more exciting. Sports broadcasters now have more options (in terms of creativity) to bring their content to the public. It gives them more options to get and keep the attention of sports lovers. It is the perfect choice for broadcasters to deliver live games to those who may not have the time or funds to buy tickets and watch the match in person. Best of all, IPTV offers a lot of opportunities for broadcasters to encourage people to embrace sports as a fan, a follower or as an aspiring athlete.
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