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History of Orient Watch
Who is Orient Watch?
“Orient Watch has always focused on mechanical watches, primarily automatic watches with their own in-house automatic movements. Orient was once part of the “Big Three” watch companies in Japan, along with Citizen and Seiko. In the 70s, when mechanical watch companies faced hardships from the mass introduction of cheap quartz watches, Citizen and Seiko took the path of mass producing quartz watches, Orient stuck to what it did best and made mechanical watches.”
– Discount Watch Store website, July 2006
Orient Watch was founded in Tokyo by Shogoro Yoshida, more than a century ago in 1901. And although the world was a very different place back then, everyone still needed to know what time it was – just like today’s world.
In the early days of watchmaking, Orient Watch had some competition in the watch industry at home. Seiko and Citizen were big names in the watchmaking industry, and Orient was for many years number three when it came to watch companies.
“What really sets Orient apart from other watch companies is that Orient has always focused on making its mechanical movements better and more reliable. It is unusual today to find a watch company that makes its own movement that sells watches to prices offered by Orient. .”
– Discount Watch Store website, July 2006
From its early beginnings to today, Orient Watch has been focused on making the best mechanical watches money can buy. The story of Orient Watch is interesting because Orient Watch is a company that started with a good idea and never once went off on a different course. The long years have helped Orient Watch to produce high-quality, long-lasting watches that everyone can afford.
The History of Orient Watch, Today
“In 1985, Orient and Seiko established a joint factory. Orient produces a range of automatic watches and quartz watches ranging in price from reasonably cheap (about 50 USD / 50 Euro) to very expensive (7000 USD). Orient Star and Orient Star Royal are the mid- and high-end brands, with Royal Orient being their flagship line.”
– Orient Watch Company, Wikipedia, July 2006
Today, Orient Watch is known around the globe. With manufacturing facilities in Singapore, Brazil and Japan, Orient Watch today offers more styles and types of watches than ever before. Today, Orient Watch offers watches in many designs including quartz, light-operated and of course mechanical.
“In the Japanese market, we provide high-quality watches such as the “Orient Star Royal”, our prestigious mechanical watch series, which our customers want to carry with them for many years. In overseas markets, our strategy is to develop new business for our products mainly in countries and areas with high potential economic growth, and increase our sales of budget-priced watches.”
– Mitsuo Mimura, President Orient Watch, Orient Watch website, July 2006
For more than a hundred years, Orient Watch has been a well-known and respected name in the watchmaking industry. Today, many other companies are trying to match the success and high standards set by Orient Watch. When it comes to mechanical watches, Orient Watch is the first name in the business. For high quality at an affordable price, Orient Watch is one of the better choices in watches. But don’t just take my word for it. Let Orient Watch’s history speak for itself.
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