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5 Major Updates in Social Media Marketing in 2010 – Part II
It’s just over half a year done, and we’ve developed so much that 2009 now seems like ages ago. So what are the next 5 big updates in social media marketing we are going to discover?
You can watch it on YouTube – When Google announced Google TV and the Google Internet service at its I/O conference in May, it wasn’t just announcing another launch or another previous acquisition turned into a Google vertical. It was deeply serious about how it will control every single aspect of world life via w3 of course. Its promise to improve faster, error-free internet across the globe and add to it a TV service suddenly changed the whole idea of the world wide web and how it was perceived as a place to pass the time in the teenage years. Since YouTube had gained popularity as much as its own parent search engine, it had a great platform to give YouTube a growth hormone shot in the arm by first converting it into sub-channels, just like other social networks had an individual profile page. As everyone was eager to promote his/her channel on the video page, it had achieved its “If you haven’t seen it, watch it on YouTube” status. Over the past few years, it has been the most visited place to see any event in the world that was captured on still images or video. You wanted to learn something like the demos were available on YouTube, you want to learn something, you can upload it there, you want to share something like a funny incident or a strange incident or an exciting historical moment like the World Cup or the Summer Olympics or the presidential election first YouTube is your GO TO place. Live streaming of events can be seen like sports, major natural disasters like earthquakes and storms when the news breaks we go to the website first not our TV why? Because YouTube has gained a reputation for being the place, you could watch an uncensored uncut version of the real thing. If you’re an entertainer, your popularity is only as great as your latest video downloads. Today, Google is on the verge of turning YouTube into a reclining TV on your laptop or an online channel with real-time searches on your television, whichever way you prefer. Can you imagine how TV would stand to lose its charm as print media has already sunk into online media? You want to make it big in social media marketing, this is your gold mine, all you need is to use the shovel.
Twitter + Facebook enter SEO for real-time searches – The entire web world is becoming integrated, and like any news medium, search engines need their fuel. With millions of conversations happening every second around the globe about almost everything under the sun, the real data comes from the real people talking and not what the news reporter is talking or writing about. This year, search giants like Google, Bing and Yahoo integrated twitter feeds into their searches and Facebook news feed as well. If you search for something, not only will there be websites available on that topic, but also what was last tweeted or updated on someone’s wall about it. If you have your business, your brand Twitter / Facebook profile, your updates must go through the same SEO tunnel so that it is picked up by searches in real time. Last year your tweets were only 140 characters in catchy short messages, today they are 140 characters with keyword rich and relevant data for the hungry search engine. Think before you tweet or update or brand page wall is your current social network marketing mantra. This one integration has improved organic traffic for online businesses or businesses with online sales. This also has an impact on other social networks such as geolocation check-ins and map uploads, Facebook’s open graph of “like” buttons being clicked on websites, blogs and online photo album pages like flicker. It will all finally be carried to the sea of search.
Is there an app for that? – If you have a smartphone, you always download another app to make life easier. Android, iPhone, Blackberry, Symbian exclude as many apps for as many tasks and multitasking conveniences on your smartphone. Smartphones are now the nerve center for commerce, news, connectivity, data consumption, transactions and networking. With so many activities in life taking place on a palm-sized device, there should be an app to help you sleep without snoring right? I’m sure there is one on iTunes. You really get smarter by the hour today, you not only use twitter, Facebook and foursquare on your phone, but you pay bills, adjust your calendar to your friends or colleagues, video calls, photo sharing, brainstorming to get the next best campaign on work, planning events, sharing strategies, accessing bank accounts, authenticating security checks with QR codes with other phones, booking flights and hotels, reserving a table at a restaurant, reviewing your last visit to the museum, paying bills, administration your daily routine. Today, a phone is all you need to make connections and network at events. Remember that smart leather case with tough and reliably designed business cards you’d keep in your pocket at any given event? Well, now you don’t have to burden yourself or the environment, all you have to do is bump into the other smartphone and business cards are exchanged. Online business cards are catching up very quickly, as of course it takes effort to carry around the physical ones.
Outlook integrates Facebook – OK, who remembers the dreaded day when your boss caught you social networking on Facebook on your desktop? You can laugh out loud now because social media marketing has made it imperative for people to be connected in real time on social media like Facebook to gather more sales conversions and more customer feedback keeps the conversation going. Let’s face it, productivity is high when we are fascinated and interested. Outlook has alleviated the need to step outside your office inbox and log into Facebook. Now, if your Facebook and outlook ID are the same, you can integrate it into your outlook itself, and the conversation with your colleagues can be carried out in real time without exchanging emails or picking up a phone. Since it’s all online, the conversation also has an avatar for the people in your network, and it picks it up in outlook. The whole idea seems exciting to outlook users, but of course Google had given a wave to this long ago this year. Google Wave is the latest way so far to work and run an office in the cloud. You and your team can initiate ideas, refine them, structure them, discuss pros and cons, create an action plan and follow the plan to success or otherwise. You can all be in your respective room (same office building) or different continents, wave makes long-distance teamwork possible without any obstacle. Wave is a brand new range of cloud technology from Google that Microsoft has recently taken a look at and released it all over. Wave is now open to the public, but I haven’t really heard of people shouting it out and making this amazing application for their benefit.
Audience Management Programs Replacing CRM – Customer Relation Management Gets a Makeover and How. Your brand is spread across at least two or more social networking sites not to mention the other online marketing sites and most importantly search. Today, dashboards give you an at-a-glance view of how people connect with your brand, talk about you, and follow you. Audience management helps your brand better measure what has been said and perceived about your business and your brand. It helps you manage your audience by connecting, engaging and responding to their needs from different accounts and social network profiles with one dashboard. Involve, Hootsuite, Tweetdeck, are some of the many different kinds and levels of platforms you can try. These are just the last 5 of the evolving social media marketing, but as the days go by, we are sure of a lot more development than we signed up for.
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