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Havaianas – Do You Know How to Spell it?
Don’t know what they are? Havaianas are the fashionable flip flops from Brazil – the ones with the Brazilian flag on the straps. There seem to be many ways people say and spell them, from Havanas – like the Cuban capital – to Have-i-anas and every possible combination. However, the correct way is Hav-i-annas, spelled Havaianas. The name actually has nothing to do with Havana and has to do with the Hawaiian Islands, well the name anyway. In Portuguese, Hawaii is written Havai and havaianas is the plural for female Hawaiian.
It is worth knowing a little history about the product. They may be a very popular fashion item, but it has taken more than 40 years to reach this status. The first pair of Havaianas was made in 1962 and the design was based on Japanese sandals, which is why the bottom of the Havaianas has a rice-type pattern.
For the following 3 decades, they were sold in small shops and local shops at a low price, and were not the flashy or fashionable designs of today’s models. Pairs from the early 90s were quite simple – with white uppers and no flags on the straps. They were called “chinelos de pobre” (poor man’s flip flops) and it was only in the mid-90s when the company decided to renew their brand of cheap flip flops and expand the range.
They dropped the white upper sole and decided to make them in more colors and also changed the shape of the sole. In addition to this, they released a series with Brazil’s flag on top to celebrate the FIFA World Cup. At the turn of the millennium they gained more and more popularity in Brazil and no one knows for sure how they made the jump to ‘world domination’ – after 30 years of being sold only in Brazil these days you can find Havaianas in over 60 countries.
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