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Dietrich Mateschitz: Red Bull Founder and Marketing Master
Since it was founded in 1984 by Austrian businessman Dietrich Mateschitz, together with his partner Chaleo Yoovihya, Red Bull has become one of the biggest brands in the world today. They have become a symbol that reaches far and wide; A premium product, strong entertainment, and effective marketing have all allowed Red Bull to become the most popular brand it is today. The marketing lessons from Red Bull are many; this article will describe and analyze some of these studies.
One of the main ways that Red Bull has become such a business is to support, and thereby associate itself, with various extreme sports and other entertainment venues. This way they can integrate themselves, as a brand, into the very fabric of the various horror/action games. In fact, this is one of the most important marketing lessons from Red Bull; if you can make consumers associate your brand with the secret of their happiness, then you will have created a bond with consumers that is much stronger than the familiar or simple forms of brand loyalty. Some of the sports and events that Red Bull has supported and associated with include:
1. Red Bull Stratos:
Red Bull Stratos was a project that aimed to send a person floating through the air attached to a helium balloon, before letting him fall back down. The person who actually did this was an Austrian astronaut named Felix Baumgartner; on October 14th, 2012, this brave soul was lifted to 127,851 feet above the earth and then allowed to free fall from his capsule. Felix Baumgartner became the first person to break through an exit barrier without an engine to power them or a special ability to arrest them as they fall. The successful project was launched at the Roswell International Air Center in Roswell, New Mexico, and was also referred to by others at the time as “the mission to the end of space.”
The project was a perfect example of Red Bull’s marketing skills; by combining their brand with human courage, potential, and style, they were able to create a marketing event out of the entire project. People all over the world know about this event because of its courage, and because of the technical and impressive technology that was there. It was so impressive about human potential and potential, that it was hard to believe at the end of the day it was a huge endorsement of Red Bull and all the amazing things it can do for consumers.
2. Red Bull Fallen Ice:
“Crashed Ice” is a world tour sponsored by Red Bull featuring a very cool sport called downhill ice cross. It is a sport of ice skating that uses large courses with very low drops and difficult turns that must be discussed by some of the best athletes in the world (usually amateurs and professional ice hockey players). The course is state-of-the-art, with state-of-the-art cooling systems that circulate a chemical cooling system through pipes under the track. In this way, the track designers and builders can cool the water to a greater extent even at the lowest points of the course.
“Crashed Ice” is a good example of how the company supports both visual entertainment and horror events, so that its recognition and authenticity remain high. This event is very attractive because of the high speed, and the high risk of walking down one of these dangerous roads, and that is why Red Bull wants to use this event for advertising.
3. Red Bull Air Race World Championship:
The first annual Red Bull Air Race World Championship began in 2003, and has been held every year since. This famous event features pilots from all over the world, competing for the title of World Champion. These fearless pilots use high-end aircraft, some of which include the MXS-R, the Corvus Racer 540, and the Zivko Edge 540. These modern aircraft can reach speeds of up to 260 mph, and all of them. they are less than 25 wingspan. During the race, each runner passes through a path through the sky of pylons (vertical lines that determine the path that the runner must follow), in order to achieve the fastest time.
The Red Bull Air Race can be a very important part of the continuous marketing of the company, because the Air Race World is an annual event, therefore it is a continuous marketing tool that Red Bull can rely on. years to come. The event has gained worldwide attention, largely because it is televised in many parts of the world. This gives the World Air Race a huge advantage in terms of its ability to generate hype for the product, and also demand for it.
In addition to the amount of money and resources that this company invests in such aggressive advertising, they also sell their famous products. They are responsible for one of the most memorable commercials of today; “Red Bull gives you wings” advertising slogan. With this combination of popular advertising and consistent marketing, Red Bull has transformed itself into more than just a brand. It has become an industry powerhouse, with interests that over the years have grown even larger than the energy drinks that fueled all of their success. Marketing courses from this company are many of them, and they are very important in terms of what they can teach marketing professionals and businesses about being effective in creating their brand image.
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