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The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anyone who frequents a shopping mall is familiar with the bar coding used by retailers to shorten the line at the checkout counter. No more long queues at the counter where the user simply drags the item across the aisle and votes – the customer pays and is on their way.

What most people don’t know is that bar coding machines only add codes that are scanned by a scanner. The system is usually built into a database, which is also connected to the accounting system and when the item is checked, it removes the item from the inventory. Each item in the warehouse has a limited scale – when it reaches that stock level, it sends an alert that x amount of stock needs to be ordered. Just, simple, simple.

The examples above will explain how and why barcodes are used online or in the sales/warehouse area. Today the same principle applies to mobile technology.

With the ability of the bar coding system to be integrated with the functionality of Office, the communication technology opened up a new arena of business products. I’m sure we’ve all at some point stood in line at a movie theater to watch our favorite movie.

Imagine no more long lines – when you arrive at the cinema with your mobile phone, you go through the scanner where there is a bar code on your mobile phone and you sit down to enjoy the movie!!! This is how easy it can be with mobile bar coding.

The process is simple – let’s use e-ticketing as an example:

Customers visit a website where they book and pay online. Confirmation of their booking or ticket is received on their mobile phone via bar code SMS. The patron stores the bar code SMS and shows their mobile phone upon arrival at the venue, where they are scanned and admitted.

Here is the service!!!! Electronic ticketing will work for many events – for example the upcoming 2010 World Cup in South Africa, weekly rugby and football matches, meetings and events that require access – to name a few.

Mobile bar graphics also play an important role in customer relationship management (CRM). Stores that send discount vouchers by snail mail can now replace the paper service with bar code SMS – if customers give their consent. Instead of sending vouchers, retailers can send a barcode discount voucher to their customers. The customer stores the barcode on their phone. When they arrive at the store they present their mobile phone and the bar code stored at the payment terminal. The bar code is changed, the discount is given on all purchases and the new amount is calculated.

Apart from the benefits the marketing department also finds a way to measure the response to the promotion. With a bar code scanner connected to the till, which is connected to the back office and the accounting system, tracking customers who use discount vouchers is easy to find. A sales manager’s dream, as reports are generated at the push of a button.

Mobile and Internet connectivity combined with offline/online technologies is inevitable. We believe that it is the companies that join the wireless revolution that will benefit the most. They will retain more customers as they demonstrate that they have their customers’ interests at heart by eliminating anything that could lead to customer dissatisfaction.

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