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Gola – A Brand That Is Still Popular

There have been many popular brands in the history of shoes and boots. However, only a few were able to survive the tough times and emerge victorious in terms of a brand name that is still respected and appreciated.

Gola is one such brand that after being established way back in 1905 has managed to maintain its brand despite being acquired by more than two owners over the years. The brand started with the production of the well-known Gola shoes but they had the knowledge to quickly recognize the popular market of sports shoes and in it they began their journey to create high-quality football shoes and boots. The 1930 World Cup saw many players using Gola boots as they were known at the time as the game of football at that time had not yet been adapted to the modern trainers as we see it today.

Innovation has been a mantra that this brand has consistently followed. When the opportunity presented itself as the Second World War, the company hastened to return to the production of military boots and under the name of Gola Classics managed to sell a lot of boots during the war years.

However, it was in the 1950’s that the production of Gola’s special Rugby and Football boots was resumed by the company and it was at this time that the focus shifted to adopting the latest technology in the production of lightweight boots.

Gola also had a great marketing strategy that was very ahead of its time. It facilitated the participation and ensured the presence of medical professionals in many football matches by providing each of them with a sports bag with the Gola brand, another simple bag and this made the brand more visible on television when the games were broadcast live or through animation. It was a cheap and effective way to remember the brand and the choice of physiotherapists made sense as they played an important role in the health and fitness of the players.

The Gola brand became so popular that the Liverpool team led by Bill Shankley visited his factory just before that year’s FA final and were so impressed by the quality and design that he even signed up with Adidas. , played the game wearing Gola Classics boots that were customized by adding white stripes.

In the 1960’s the Gola trainers were invented and soon these started to have a cult following with denim wearers preferring them to other casual shoes. It was at Gola that he coined the term ‘trainer’ and the term has continued over the years with other manufacturers adopting it.

The brand celebrated its centenary in 2005 and the year 2008 also saw the Gola Classic Harrier celebrate its 40th anniversary. This brand of Gola shoes is now sold in over 200 styles and combinations.

The brand in 2009 endeared itself to its female fans when it came out with Gola Trainers for women.

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