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Which AdSense Format Works Best?
Our daughter’s grade school is across the street, so it’s easy to hop on the bike and with her on the seat tube we have a nice ride to the playground.
When we get near the school, there are lots of signs telling everyone to slow down to 20 mph from 7:30 AM – 8:30 AM. There is a prominent sign for the school district, and white letters on the road.
Instead, in the corner is a large man crossing the guards!
Have you ever seen how everything is connected? Every weekday morning, millions of children go to school without incident? How can that be?
Optimization. Based on years of what works and what doesn’t, local governments know what signs to put up, what type, size, font style, font type, shape, height, distance from school, distance to school, and more. other things that have made school areas safer.
Likewise, there are many activities that can improve your website’s revenue with Google AdSense ads. If you are starting a new school in your city, and you were chosen to create a “safer environment”, would you start testing around? Wouldn’t it be wise to do as much research as possible on what has been achieved?
That’s exactly what I’ve done with AdSense.
Recently I have been writing about various tips on how to get more visitors to your website because it is a very important part of making money with Google AdSense. It stands to reason that in order to make any money with a campaign, you need to have someone visit your site and see the “ads”.
But once those visitors start showing up on your site, either through advertising yourself, or using Google AdWords to direct them here, the experience of the AdSense pioneers will ensure that you convert those visitors into clicking on AdSense ads. displayed on your website.
When I first heard about AdSense, I thought I was dreaming. Here was a company (Google), willing to pay me for the amount of traffic I enjoyed to my sites. As I explained in a previous post, my friend, Matt Wright, explained to me that he was making four figures a month on his website.
If you’re like most of us, you don’t just want to enjoy the benefits, you want to know the best way to get the best results. (Squeeze that mustard, baby!)
I remember when I first started drinking coffee. Wow, great stuff! As the years went by, and the experience of being able to find good coffee, I learned that the way I was creating my “cup” was stupid. It was “good”, but someone showed me “good”. Very nice! Before long, I bought a burr grinder and bought high-quality beans.
I tried different roasts and found one that I liked more than others. I found that the water helped a lot to make the perfect cup. Bottom line, it took experimenting and following the successful “pioneer” coffee recipes to get me to the coffee connoisseur.
Let’s take a look at what has really worked with AdSense. Consider this recipe a must-try.
- Display images above “leaderboard” ads. What happens is that the images that attract the attention of the ad become more attractive. You should be careful not to attract attention with advertisements. In other words, keep the images generic. Anything that might imply that the images are from AdSense advertising is against the Google AdSense Terms of Service.
- We’ve talked about color testing. Pioneers tell us the best clicks happen when the ad combines the look and feel of your website.
- Make sure you have ads on every page of your website. In this case, more IS better. Again, follow the program’s instructions. You are currently allowed three ad groups and one voice link per page.
- fat! According to Google, bigger is better because it contains more information and makes it easier to read without dropping line after line. The most effective dimensions for clicking are 326×280, 300×250 (inline rectangle), 160×600 (wide skyscraper).
- Guru says place your ad at the top of the page and on the left. Why? Very good alert eye. Visualize the light as a piece of paper and cut it in half horizontally. Key: top left!
- Did you know that you can earn money for AdSense with the Google “search box” on your website? More on this, see: Google AdSense Tour
[http://www.google.com/services/adsense_tour/page6.html]
Users can search Google or your entire website. If they click on an ad displayed on a search page, you earn money.
- Use the “link” type of advertisement. These are small ads starting at six sizes from 120×90 pix to 728×15 pixels. You can add one link to the three ad units already allowed per page, giving you four ad units per page. Again, it gives you another opportunity to earn money. Google Link Units http://www.google.com/support/adsense/bin/topic.py?topic=294
- Follow, music, music! Use channels to analyze the different ad types and types you’ve created to determine which ad units are performing well. Then, take that information to update and clean up your site. For more information, see: What are Channels? http://google.com/support/adsense/bin/answer.py?answer=9868&topic=152
- Customize your content by adding unique tags to your site. This helps Google figure out where the “reality” is on your site that results in the most targeted ads and the lowest prices for you. It is called: Section Targeting. https://www.google.com/support/adsense/bin/answer.py?answer=23168
- Don’t forget that content is king! Think about it as your resume to the world. It doesn’t have to be about you, but it should show something of value to the user.
Alas, ten more tips to help you make more. Let me know what has worked for you, or ask me what might be wrong with your installation.
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