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Cristiano Ronaldo is the Face of a Big Publicity Campaign in South Africa
Cristiano Ronaldo the Portuguese has signed a three-year contract with Castrol where he will be their global ambassador. Castrol is one of FIFA’s sponsors until 2014. The Portuguese football star has been in recent weeks, the most visible star on the streets of South Africa, thanks to a major campaign launched by Castrol, a well-known brand of motor oil .
Large billboards in the busy streets of Johannesburg, Pretoria, Durban and Cape Town show a smiling Cristiano Ronaldo, advertising a famous brand of motor oil that promises consumers a meeting with the Portuguese and Real Madrid player, if. and tickets for the 2010 World Cup, which will begin on June 11 in South Africa.
In these cities, some billboards have created a lot of interest among the local people. No one is interested in the big photos that show Cristiano, who was born in Madeira Island and is loved by football fans all over the world.
C Ronaldo, who was the face of the same brand of oil for almost six months on the streets of South Africa, has become, with this new and attractive campaign, the biggest star in the world of football, before and during the World. A Cup event, especially in terms of form.
And, of course, it is impossible not to notice Cristiano Ronaldo, the captain of Portugal and the star of Real Madrid, due to the size of the signs, which are placed between the squares that separate the traffic.
The TV advertising campaign, which has been on air since October 2009 and will continue until the end of this year’s FIFA World Cup in South Africa, compares the ability of both Castrol Edge and Cristiano Ronaldo to excel in extreme conditions.
In the ad, Ronaldo drives along a desert highway, through a snowy landscape, through beautiful mountain scenery and through city traffic while it’s raining. All of this is interspersed with clips of him playing football while doing the same thing. The ad ends with the revelation that his car runs on Castrol Edge.
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