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Michael Schumacher Wears An Audemars Piguet Watch
Watch and watch maker Audemars Piguet was founded in 1875 by two men in their early twenties. Jules-Louis Audemars met Edward-Auguste Piguet in Vallee de Joux, Switzerland. As luxury watch enthusiasts no doubt know, Vallee de Joux is considered by many to be the heart of luxury watchmaking.
The company grew from there, gaining clients at Tiffany & Co., Cartier, and Bulgari, all of whom sold Audemars Piguet watches under their names in the early 20th century. In 1925, Audemars Piguet created the world’s smallest watch, the it measured exactly 1.32 mm. Only a few years later he created the first skeleton watch.
Perhaps surprisingly, the international success of the watch company Audemars Piguet did not occur until the death of the company’s founder. Jules-Louis Audemars died in 1918, and Edward-Auguste Piguet died less than a year later. But their company continued to thrive, and since its inception a member of the Audemars and Piguet family has always been on the management team, ensuring that the descendants of Jules-Louis Audemars and Edward-Auguste Piguet always have control. on the part of the company.
Which means one of those descendants oversaw the recent endorsement of Formula One racing driver Michael Schumacher.
It was one year ago that German-born Schumacher announced his return to motor racing as the Mercedes GP Petronas Formula One Team leader. Joined by his long-time partner Ross Brawn (the pair won seven world championships), Schumacher and his team were not only endorsed by the watch company Audemars Piguet, they became a major brand.
So what’s the connection between a century-old luxury watch company and a world-class race car driver? Well, as Schumacher said, “two minutes is an eternity for us who are used to fighting for tenths of a second.”
Schumacher is said to be a watch enthusiast who has been collecting designer watches for several years. He added that “(I) have been introduced to fine mechanical watches from Audemars Piguet, which I like to compare to racing cars because of the many features including high-tech materials, advanced R&D development, and mechanical performance. I am in awe of the incredible work of the Le Brassus and Le teams. Locle that supports the best watches with sophisticated technology and bold designs, but without forgetting the magical tradition.”
A spokesman for the watch company also said the connection between them and Schumacher goes beyond “art and technology.” Both parties are participating for similar charitable purposes.
However, the two are now in agreement with this broad consensus. And the next time Schumacher finds himself atop the Formula One podium, you can bet he’ll be wearing an Audermars Piguet watch.
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