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Sports Clubs and Sponsorships

The English Premier League football season is in full swing and millions of fans around the world have backed their favorite teams to win the championship. We hear about players who have been signed to commercials and sales that reach millions of dollars, apart from the salary they receive from their clubs, teams or groups for each game.

Sports clubs and individual teams are sponsored by large manufacturing companies and engage in several businesses such as electronics, automobiles, beverages, financial services, airlines, sporting goods, apparel, transportation, retail, real estate, real estate, and many others.

Some of the sponsors of the Football Club, in categories such as clothing, sports equipment and equipment are:

• Arsenal – Emirates

• Blackburn Rovers – Crown Paints

• Bolton Wanderers – Reebok

• Chelsea – Samsung

• Fulham – LG Electronics

• Liverpool – Carlsberg

• Manchester City – Thomas Cook

• Manchester United – American International Group

• Newcastle Ltd – Northern Rock

• Stoke City – Britannia

• Tottenham Hotspur – The main building

• Wigan Athletic – JJB Sports Ltd

Logos – function and goodness

It’s not uncommon to see sports teams around the world sporting a sports company’s logo on their apparel, footwear, travel gear and other accessories giving everyone a chance to win in terms of business model and revenue.

However, the consumer electronics industry remains a favorite for corporate sponsors due to the ever-increasing volume of business and the ever-increasing demand for the latest gadgets and electronics in the consumer-savvy industry.

Companies such as Sony Corp, Panasonic, Samsung, Philips and LG use their subsidies effectively for various purposes. Panasonic uses Ideas for Life positioning to strengthen brand image, connect retailers and consumers and increase sales. Sony used its seven-year contract with FIFA to acquire exclusive rights to TVs, personal computers, audio equipment and sports equipment that created the iconic ‘digital lifestyle’ category.

In the US, Philips Electronics through its sponsorship programs focuses on football/soccer as an advertising platform. In five years, the company can afford to focus on the purchase of electrical and electronic equipment and kitchen appliances. Similarly, Sony uses the title sponsor of NHRA’s Sport Compact Racing Series to promote awareness of its Xplod audio brand while as a co-sponsor of Penske Racing’s NASCAR Nextel Cup; promotes its HD TV products. Samsung Electronics, through its Hope for Education program is donating electronic products and software worth millions of dollars to schools; also supports non-profit organizations that partner with music and sports celebrities to promote worthy causes.

Demonstrations and demonstrations of new products are the focus of many services; at the same time building business and sales relationships through employee sales promotion contests, in-store promotions and customer entertainment.

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