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Use Tea to Differentiate Your Business
In most markets, making your small business stand out is important. Differentiating your small business doesn’t have to be difficult. The 5,000-year-old drink is an easy way to help you beat your competitors. A simple cup of tea can help your business stand out from the crowd.
Although the majority of tea consumed in the US is iced, a hot cup can be a simple and effective way to help customers remember and return to your business. Tea has gone through a renaissance and is more popular than ever. Health concerns are one of the main reasons for its popularity. Tea is the world’s most popular beverage (besides water). Even in the US, it is the 6th most popular drink, behind water, soft drinks, coffee, beer and milk.
Offering new and different brands can help customers remember your business. If you’re thinking of offering or expanding your selection, your first question may be about what types of tea to serve. Ideally, offer a variety of options, including black, flavored black, herbal, green and decaffeinated teas. At the very least, offer one type of black tea, a variety of breakfasts and good at any time of the day. Most of the tea consumed in the US is black tea and the two most popular varieties are English Breakfast and Earl Grey.
If you have an Irish Pub, serve authentic Irish tea. Either Barry’s or Punjana, both still made in Ireland. If you have a health-conscious restaurant, try Rooibos, which contains herbs and is the latest popular tea drinker. Rooibos, also known as red tea, is an herb found in the Cedarburg Mountains of South Africa. Rooibos seeds are red and have a distinctive nutty taste.
Do you have a cafe with a Russian or French accent? Then try PM Kousmicoff & Sons, or Kusmi Tea, which started in 1867 in St. Petersburg, Russia. It is the only old tea company that still produces the original Russian varieties of the last century. Today, the product is made in France. Kusmi still came in the original packs of the Bolshevik Russian Revolution. All products come in English and French packaging.
Do you sell Indian food? Then Dilma would be a good choice. This sign will be new to almost all of your customers. Dilmah is cultivated, handpicked and planted in Ceylon (Sri Lanka), the world’s best tea producer. It’s fresh, rich and full of flavor. This tea is a great start for new tea drinkers.
Does your business have a Scottish interest? Then, try the Scottish Blend, which was introduced in 1990 and is one of Scotland’s favorite teas. Scottish Blend was established as the first specialty blended tea in Scotland. By 1998, Scottish Blend had become the number 2 tea brand in Scotland.
Do you have a specialty American cafe? Research a local tea company. With the resurgence of tea, handicrafts are sprouting up in many areas.
Even if you have a bookstore or other retail business, you can use different colors as themes for the year. At the beginning of St. Patrick, serve authentic tea from Ireland.
Before you start breaking out and offering different types of tea, try it yourself and decide what tastes best. Maybe some of your employees will taste the tea. Marketing-type customers may not be easily found locally. This keeps it fresh for your customers and differentiates your business. You can also offer to sell tea to customers.
You can get tea from some specialty retailers and online. When shopping for tea, try running an ad to redeem the discount.
Differentiating your business can go a long way to making it a memorable experience for a customer and ensuring a return visit.
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